Best Use of Digital

Winner

Achieving More With Less
Agency: MEC Singapore
Client: Scoot Pte Ltd

Finalist

How Samsung Galaxy S7 Owned The Night
Agency: Starcom Media Worldwide
Client: Samsung Asia Pte Ltd

Finalist

Live Like A Local
MEC Singapore
Singapore Tourism Board

Finalist

Relationship Reconnect
Agency: Mindshare Singapore
Client: Prudential Singapore/Prudential Corporation Asia

Finalist

World Aids Day 2015
Agency: MEC Singapore
Client: Action for AIDS Singapore

Best Use of Mobile

Winner

Geo-Fencing the Competition (Mobile)
Agency: OMD Singapore Pte Ltd
Client: McDonald’s Restaurants Singapore Pte Ltd

Finalist

Dyson Pure Cool – Ride the Haze
Agency: Mindshare Singapore
Client: Dyson

Finalist

Share a Coke SG50
Agency: Mediacom Singapore
Client: Coca-Cola Far East Limited

Finalist

Shell V-Power Nitro+: Finding The Perfect Match
Agency: MediaCom Singapore
Client: Shell Eastern Petroleum (Pte) Ltd

Finalist

Two Tone Perfection
Agency: PHD Singapore Pte Ltd
Client: Amorepacific Singapore Pte Ltd

Best Use of Magazine

Winner

LG G4 – See the Great, Feel the Great
Agency: Havas Media Asia Pacific Pte Ltd
Client: LG Electronics Singapore Pte Ltd

Finalist

Golden Ticket To A Dream Come True
Agency: MEC Singapore
Client: Scoot Pte Ltd

Finalist

Making A Superstar Statement
Agency: Carat Singapore
Client: adidas Singapore Pte Ltd

Finalist

SK-II #changedestiny Movement
Agency: MediaCom Singapore
Client: P&G Singapore Pte Ltd

Finalist

Ultimate Hydration! Moisture refill for every moment.
Agency: PHD Singapore Pte Ltd
Client: Amorepacific Singapore Pte Ltd

Best Use of Newspaper

Winner

Probably The Best Job in the world
Agency: OMD Singapore Pte Ltd
Client: Carlsberg Singapore Pte Ltd

Finalist

A New Singapore: Places Series
Agency: Havas Media Asia Pacific Pte Ltd
Client: DBS Bank Ltd

Finalist

Citigems – Pressed for Gold
Agency: Havas Media Asia Pacific Pte Ltd
Client: Lee Hwa Jewellery Pte Ltd - Citigems

Finalist

Sharper Than Ever with 1·DAY ACUVUE® MOIST® MULTIFOCAL contact lens
Agency: IPG Mediabrands Singapore
Client: Johnson & Johnson

Finalist

Vrooomm…Shell V-Power Nitro+ Gets You Excite
Agency: Mediacom Singapore
Client: Shell Eastern Petroleum (Pte) Ltd

Best Use of Out-of-Home

Winner

How AIA Broke Sales Record By Transforming Dull Wallscapes Into Singapore’s First Large Scale Lenticular Art.
Agency: Starcom Media Worldwide
Client: AIA Singapore

Finalist

1st Democratic Party of Singapore
Agency: Starcom Media Worldwide
Client: Asia Pacific Breweries (Singapore) Pte Ltd

Finalist

AXA True Protection
Agency: Havas Media Asia Pacific Pte Ltd
Client: AXA Singapore Pte Ltd

Finalist

For A More Entertaining Real Life
Agency: Havas Media Asia Pacific Pte Ltd
Client: Singapore Telecommunications Ltd

Finalist

National Steps Challenge
Agency: MEC Singapore
Client: Health Promotion Board

Best Use of Radio

Winner

Data Ex-Stream
Agency: Havas Media Asia Pacific Pte Ltd
Client: Singapore Telecommunications Limited

Finalist

AXA Daddy Rescue Team
Agency: Havas Media Asia Pacific Pte Ltd
Client: AXA Singapore Pte Ltd

Finalist

“Good Food, Great Fortune” – 360 Prosperity
Agency: Havas Media Asia Pacific Pte Ltd
Client: NTUC FairPrice Co-Operative Ltd

Finalist

I QUIT
Agency: MEC Singapore
Client: Health Promotion Board

Finalist

If Carlsberg Did Mancaves
Agency: OMD Singapore Pte Ltd
Client: Carlsberg Singapore Pte Ltd

Best Use of Television

Winner

MAKE YOUR BEER GĂO Agency: Starcom Media Worldwide
Client: Asia Pacific Breweries (Singapore) Pte Ltd

Finalist

Bringing “New Life” this CNY Agency: Havas Media Asia Pacific Pte Ltd
Client: Singapore Telecommunications Limited

Finalist

MasterChef Asia Comes To Singapore
Agency: MEC Singapore
Client: Singapore Tourism Board

Finalist

Sony Pictures – The Mermaid
Agency: IPG Mediabrands Singapore
Client: Sony Pictures Releasing International

Finalist

True Prosperity Is A Happy Family
Agency: OMD Singapore
Client: McDonald’s Restaurants Singapore Pte Ltd

Best Use of Search

Winner

Driving ROI with Scootitude
Agency: Performics Singapore
Client: Scoot Pte Ltd

Finalist

iSync – Real Time UV
Agency: iProspect Singapore
Client: Transitions Optical

Finalist

Search for Success
Agency: UM Singapore
Client: Maybank Singapore

Finalist

SilkAir – Moving the dial on ROAS
Agency: OMD Singapore Pte Ltd
Client: SilkAir Pte Ltd

Finalist

World Aids Day 2015
Agency: MEC Singapore
Client: Action for AIDS Singapore

Best Use of Data

Winner

Unlock The Power of DATA
Agency: Carat Singapore
Client: MasterCard Singapore

Finalist

When Wall Street Meets Madison Avenue
Agency: Carat Singapore
Client: Resorts World Sentosa

Finalist

Achieving More With Less
Agency: MEC Singapore
Client: Scoot Pte Ltd

Finalist

ROMI – The Science Behind Marketing Dollars
Agency: OMD Singapore Pte Ltd
Client: McDonald’s Restaurants Singapore Pte Ltd

Finalist

World Aids Day 2015
Agency: MEC Singapore
Client: Action for AIDS Singapore

Best Use of Video

Winner

Behind Changi
Agency: Havas Media Asia Pacific Pte Ltd
Client: Changi Airport Group

Finalist

Health Promotion Board’s FoodSteps
Agency: MEC Singapore
Client: Health Promotion Board

Finalist

Mercedes-AMG GT S
Agency: MEC Singapore
Client: Daimler South East Asia Pte Ltd

Finalist

More than #JustAKid : Man vs. child
Agency: Havas Media Singapore
Client: A+E Networks Asia

Finalist

#SSBD (Same Same But Different)
Agency: Carat Singapore
Client: AirAsia

Best Business to Business Campaign

Winner

99% SME
Agency: Havas Media Asia Pacific Pte Ltd
Client: Singapore Telecommunications Limited

Finalist

Bigger Where It Counts
Agency: ZenithOptimedia
Client: Oracle Corporation

Finalist

HPrecision Ambush
Agency: PHD Singapore and Airwave APAC
Client: Hewlett Packard Enterprise

Finalist

Toner Science Investigation
Agency: PHD Singapore
Client: HPI Supplies Lead

Best Experiential Marketing Campaign

Winner

Star Wars at Changi
Agency: Havas Media Asia Pacific Pte Ltd

Client: Changi Airport Group

Finalist

1ST Democratic Party of Singapore
Agency: Starcom Media Worldwide
Client: Asia Pacific Breweries (Singapore) Pte Ltd

Finalist

Audi presents “A Drive Back In Time”
Agency: Mediacom Singapore
Client: Audi Singapore Pte Ltd

Finalist

National Steps Challenge
Agency: MEC Singapore
Client: Health Promotion Board

Finalist

Singapore: Inside Out
Agency: MEC Singapore
Client: Singapore Tourism Board

Best Strategic Launch

Winner

The Unofficial Official Beer of Singapore
Agency: Starcom Media Worldwide
Client: Asia Pacific Breweries (Singapore) Pte Ltd

Finalist

Digital Queue
Agency: Socialyse - Havas Media Asia Pacific Pte Ltd
Client: Spectrum Worldwide Pte Ltd

Finalist

For A More Entertaining Real Life
Agency: Havas Media Asia Pacific Pte Ltd
Client: Singapore Telecommunications Ltd

Finalist

National Steps Challenge
Agency: MEC Singapore
Client: Health Promotion Board

Finalist

The World’s Smallest Restaurant (Nanoblocks Collectors Set Launch)
Agency: OMD Singapore
Client: McDonald’s Restaurants Singapore Pte Ltd

Best Integrated Media Campaign

Winner

Share a Coke SG50
Agency: Mediacom Singapore
Client: Coca-Cola Far East Limited

Finalist

1st Democratic Party of Singapore
Agency: Starcom Media Worldwide
Client: Asia Pacific Breweries (Singapore) Pte Ltd

Finalist

“Good Food, Great Fortune” – 360 Prosperity
Agency: Havas Media Asia Pacific Pte Ltd
Client: NTUC FairPrice Co-Operative Ltd

Finalist

National Steps Challenge
Agency: MEC Singapore
Client: Health Promotion Board

Finalist

Team Singapore SEA Games 2015
Agency: UM (IPG Mediabrands)
Client: Sport Singapore

Best Pan-Asian Campaign

Winner

Airbnb Live Like A Local
Agency: Starcom Media Worldwide
Client: Airbnb

Finalist

ANZ Regional – Your World, Your Way
Agency: PHD Singapore Pte Ltd
Client: ANZ Banking Group Limited

Best Use of Budget

Winner

Health Promotion Board’s FoodSteps
Agency: MEC Singapore
Client: Health Promotion Board

Finalist

Achieving More With Less
Agency: MEC Singapore
Client: Scoot Pte Ltd

Finalist

Bigger Where It Counts
Agency: ZenithOptimedia
Client: Oracle Corporation

Finalist

Flying for Good
Agency: OMD Singapore Pte Ltd
Client: SilkAir (Singapore) Pte Ltd

Finalist

Probably The Best Job in the world
Agency: OMD Singapore Pte Ltd
Client: Carlsberg Singapore Pte Ltd

Best Youth Marketing Campaign

Winner

100PLUS 2015 SEA Games Campaign
Agency: PHD Singapore Pte Ltd
Client: F&N Foods Pte Ltd

Finalist

Adviser Connect
Agency: OMD Singapore Pte Ltd
Client: NTUC Income Insurance Co-operative Limited

Finalist

Cornetto Lip Sync
Agency: Mindshare Singapore
Client: Unilever Singapore

Finalist

#SSBD (Same Same But Different)
Agency: Carat Singapore
Client: AirAsia

Finalist

Start Retiring
Agency: OMD Singapore Pte Ltd
Client: NTUC Income Insurance Co-operative Limited

Best CSR Campaign

Winner

Last Day of School
Agency: OMD Singapore Pte Ltd
Client: NTUC Income Insurance Co-operative Limited

Finalist

AXA Born to Protect
Agency: Havas Media Asia Pacific Pte Ltd
Client: AXA Singapore Pte Ltd

Finalist

Heart Truths
Agency: OMD Singapore Pte Ltd
Client: Malaysia Dairy Industries Pte Ltd

Finalist

Singtel Silver Workshops
Agency: Havas Media Asia Pacific Pte Ltd
Client: Singapore Telecommunications Limited

Finalist

World Aids Day 2015
Agency: MEC Singapore
Client: Action for AIDS Singapore

Best Use of Content

Winner

Deadpool: Breaking the Fourth Wall
Agency: Havas Media Asia Pacific Pte Ltd
Client: Warner Bros. Singapore Pte Ltd (20th Century Fox)

Finalist

For A More Entertaining Real Life
Agency: Havas Media Asia Pacific Pte Ltd
Client: Singapore Telecommunications Ltd

Finalist

Health Promotion Board’s FoodSteps
Agency: MEC Singapore
Client: Health Promotion Board

Finalist

MAKE YOUR BEER GĂO
Agency: Starcom Media Worldwide
Client: Asia Pacific Breweries (Singapore) Pte Ltd

Finalist

Last Day of School
Agency: OMD Singapore Pte Ltd
Client: NTUC Income Insurance Co-operative Limited

Best Social Media Campaign

Winner

National Steps Challenge
Agency: MEC Singapore
Client: Health Promotion Board

Finalist

8th ASEAN Para Games
Agency: Havas Media Asia Pacific Pte Ltd
Client: Sport Singapore

Finalist

Deadpool’s Viral Social Weapon
Agency: Havas Media Asia Pacific Pte Ltd
Client: Warner Bros. Singapore Pte Ltd (20th Century Fox)

Finalist

Digital Queue
Agency: Socialyse – Havas Media Asia Pacific Pte Ltd
Client: Spectrum Worldwide Pte Ltd

Finalist

Flying for Good
Agency: OMD Singapore Pte Ltd
Client: SilkAir (Singapore) Pte Ltd

Most Innovative Use of New Technology

Winner

Beyond the standard remarketing – Echo Remarketing
Agency: Performics
Client: Singapore Airlines

Finalist

SMARTView Quadruple Effect
Agency: Mediacom Singapore
Client: P&G Singapore Pte Ltd

Finalist

#StartRetiring e-Dialogue
Agency: OMD Singapore Pte Ltd
Client: NTUC Income Insurance Co-operative Limited

Most Innovative Contribution to a Campaign by a Media Owner

Winner

AXA SmartFamily
Media Owner: Moove Media Pte Ltd
Client: AXA Insurance

Finalist

Health Promotion Board – National Steps Challenge
Media Owner: Moove Media Pte Ltd
Client: Health Promotion Board

Finalist

I am Juicy Couture
Media Owner: Mediacorp OOH Media Client: Elizabeth Arden

Finalist

Taste The Feeling
Media Owner: Clear Channel Singapore
Client: Coca-Cola Far East Limited

Finalist

The Story Of A Perfect Companionship
Media Owner: Singapore Press Holdings Ltd
Client: McDonald’s Restaurants Singapore Pte Ltd

Strongest Brand

Winner

McDonald’s

Merit Award

Brand’s®

Finalist

Listerine

Finalist

Kinohimitsu

Most Progressive Local Brand

Winner

NTUC Income

Finalist

Kinohimitsu

Finalist

OUE

Finalist

The Revamped Snow City

Most Progressive International Brands

Winner

Carlsberg

Finalist

Neutrogena

Highest Equity Generating Brand

Winner

Marigold for the campaign ‘Marigold Heart Truths’

SMA NexGen

Winner

Mediacom Singapore
Toh Mei Siew, Senior Digital Planner
Eileen Tan, Media Planning Executive

1stRUNNER UP

Mindshare Singapore
Krithika Sridhar, Account Executive
Divya Gundlapalli, Account Executive

2ndRUNNER UP

Mediacom Singapore
Grace Lee, Media Planner
Penny Seet, Media Executive

Finalist

Starcom Media Worldwide
Eunice Ngieng, Planner
Sophial Foo, Planner

Finalist

Mediacom Singapore
Samuela Chang, Senior Planner
Annie Ong, Senior Planner

Media Person of the Year

Liu WeiKun, Galvyn

Associate Director

OMD Singapore Pte Ltd

Young Media Person of the Year

Lyn Lim

Account Manager 

Mindshare Singaporex

Young Digital Planner of the Year

Sia Shu Ping Fanny

Senior Media Planner

Mediacom Singapore

Marketer of the Year

Yvonne Low

Senior Director - Marketing, Digital & Menu Innovation

McDonald’s Restaurants Pte Ltd

Media Sales Person of the Year

Isaac Elias M Arif Bin Saini

Senior Account Manager

Starhub Pte Ltd - Media Sales

Client of the Year

Health Promotion Board

Grand Prix - The Best of Show

The Unofficial Official Beer of Singapore
Agency: Starcom Media Worldwide Client: Asia Pacific Breweries (Singapore) Pte Ltd

Media Agency of the Year

Havas Media Asia Pacific Pte Ltd