chairman's message


Welcome to the 2017 Singapore Media Awards.

The Association of Accredited Advertising Agents (the 4As) has launched the 2017 Media Awards call for entries… with intimacy at its heart…

2017 marks the thirteenth presentation of the Singapore Media Awards (SMA) which remains steadfastly committed to inspiring outstanding media strategies that drive successful advertising campaigns, and honoring outstanding young talents and the brightest minds in the media industry.

The theme for this year’s awards is Let’s Get Intimate. The theme reflects the growing possibilities of data in winning the hearts and minds of audiences in Singapore.

The media industry has already been transformed by several waves of digitalization. To thrive, media companies will have to keep data and technology at the heart of what they do, helping create content and reach new audiences. This presents huge challenges and opportunities. In this hypercompetitive market, media companies are leaning forward using data to understand people better and create more powerful and intimate relationships between those people and the brands they relate to. Media companies are also nimbler and more open to working with ecosystem partners to remodel the media landscape. The Singapore Media Awards are one of the few times of the year that we all get to unloosen our ties and come together in celebration of this incredibly dynamic, people driven industry on a small but incredible island.


Melissa Tang

SMA 2017 Chairman


let's get

intimate