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Terence Chen

Regional Marketing Manager,
Dr. Pepper Snapple Group

Terence has spent the past 10 years working in all facades of marketing, from global digital lead to regional brand management to shopper marketing. He has experience in both the healthcare and food and beverage industries and has worked for the leading multinational companies in the respective categories. Currently, he leads the Marketing at Dr. Pepper Snapple Group for the Asia Pacific region.

Terence is passionate about building strong brands that connect with consumers and is a firm believer of constantly challenging the status quo to make a difference in whatever he is doing.



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