Serene is Head of Sales and Marketing at SPH Radio with responsibility for advertising sales, marketing and promotions programs, brand management, and partnerships for all the stations managed by SPH – Kiss92, ONE FM 91.3 and UFM100.3. She has more than 15 years of valuable marketing experience in the industries ranging from Telco, Retail, FMCG to Fashion.
Since joining SPH Radio in 2012, her efforts have contributed to the growth of listenership and shares for SPH Radio. Under her care, SPH Radio has become Singapore’s fastest growing radio network. Aside from growing the youngest radio station Kiss92, Serene also saw to the successful rebrand of 91.3 to ONE FM 91.3, the home of Glenn Ong and The Flying Dutchman which attracted a huge base of listeners who are into real music and never had a station that they could relate to before. UFM100.3 also saw a growth with campaigns such as the extremely popular U1000 music countdown, and of course all these would not have been possible without her close dealings with clients to develop innovative ideas that would propel client’s brands further.