Director, Advertising Sales and Trade Marketing, Group Consumer Singtel
Melvin Yong, Director of Advertising Sales and Trade Marketing, is responsible for overseeing the advertising sales initiatives of all Singtel integrated solutions which include Singtel TV, mobile messaging, digital offerings and many more.
A 17-year veteran in the media and advertising scene, Melvin joins from CJ E&M, a Korean entertainment and media content conglomerate, where he set up new sales teams and developed the sales and marketing strategy for each market in Asia. He began his career in the media industry with MediaCorp and has held senior roles in National Geographic Channel, ESPN STAR Sports and Fox International Channels.
Melvin studied at the University of Wollongong, Australia and received a Masters in Strategic Marketing. His personal interests include basketball and running.