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Mark Fong

Senior Vice President,
Head-Branding & Strategic Marketing,
City Developments Limited

From creating the first multi-episode love story TV campaign with cliff-hanger endings to the only 10-part TV campaign shot in English, Mandarin, Hokkien, Tamil, Malay and sign language, Mark has always pushed the boundaries with creative and innovative use of media.

After 22 years as an internationally awarded Creative Director at Young & Rubicam, (including a stint as CEO of the legendary Batey Ads), Mark is now Head of Branding & Strategic Marketing for City Developments Limited, where he believes that old media isn't dead yet – new media isn’t the silver bullet which experts have been predicting.

Mark is still waiting for the media function to return to its rightful place, sharing the same roof of a creative agency.



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