Lynette oversees the marketing communications across the mobile business at Singtel. In this role, she is responsible for developing and implementing the communication strategies to drive consumer preference and loyalty.
Lynette has over a decade of experience in branding, marketing and communications. For most of her career, she was an account planner in London and Singapore where she worked on a myriad of global and local brands including Johnsons & Johnsons, Singapore Airlines, Ferrero, Sky, Santander and Aviva. She ventured into marketing when she joined Singtel in 2012 to launch Dash - the mobile money service which allows customers to easily make payments using their mobile phones.