head of marketing, Tokio Marine Life Insurance, Singapore
Manisha Seewal is the head of marketing for Tokio Marine Life Insurance Singapore. She is responsible for building the brand identity and all marketing initiatives including advertising, communications, media relations and external affairs PR, strategy, and multimedia content production. She started her career in Singapore in 2003 at ZenithOptimedia as a research analyst for Nokia (regional) and Asia Pacific Breweries (Singapore), resulting in a special appreciation of using market research to derive customer insights and trends.
After moving to the client side in 2005, Manisha joined the marketing teams of leading insurers such as Great Eastern, HSBC Insurance and Aviva. There she widened her experience across marketing disciplines like regression analysis to conduct direct marketing, insights-driven segment marketing and many 360 degree campaigns.
She has also been a judge at Marketing Excellence Awards Singapore for 2014, 2015 and 2016 and regularly participates at key industry events. She was listed amongst one of Asia's Most Influential CMOs and Most influential Brand Leaders by World Brand Congress in 2016 and 2015 respectively. She also received Women Leadership Excellence Award by CMO Asia in Aug 2016, followed by Women Super Achiever Award in Feb 2017 by World Women Leadership Congress.
Manisha completed Bachelor of Arts (History Honors) from St Stephens’s College Delhi, and holds an MBA from the Indian Institute of Management Bangalore (IIM-B), India.