Senior General Manager, Media & Digital Business,
The X Collective
Jeslyn oversees the management of SMRT’s Media advertising assets while expanding the company’s footprint with new digital and out-of-home (OOH) assets. She joined SMRT in 2005, and has tripled the business over the years. Jeslyn also oversees XCO’s digital business comprising e-commerce, mobile advertising and online engagements. She continues to play a pivotal role in growing the business which offers one-stop, comprehensive and omni-channel media solutions.
Jeslyn is also a Board member of SMRT Alpha Pte Ltd, which manages the retail mall at Singapore Sports Hub.