Head of Marketing Communications, Integrated Marketing,
Singapore Press Holdings
Weng is currently the Head of Marketing Communications for the newly formed SPH Integrated Marketing division (October 2016). His marketing portfolio and responsibilities are for all SPH brands including The Straits Times, The Business Times, Lianhe Zaobao, Berita Harian, The New Paper, Classified (Jobs, Classified, Online Marketplaces) and others. The integrated team is made up of branding, marketing strategy, creative services, digital marketing and events/experiential teams, which is housed within the Sales Strategy and Operations cluster and will also assist as strategic enablers for the greater sales organization.
Weng was previously the Head of Online Marketplaces and Digital Marketing, which are two deeply connected portfolios within the Digital division. With Online Marketplaces, he heads up the STJobs, STClassifieds, STDirectory, FastJobs and Trezo teams made up of individuals in various product, marketing, tech and sales teams. He focuses on total business ownership for these products in addition to the general management of the P&L for all the products under his watch.
In his three-year SPH career, this is his third placement that also includes a Product Development role focused on monetisation on SPH's digital products.
Previously, he can be spotted selling his digital wares in the hallways of P&G and MediaCom as the ASEAN digital lead for Team P&G covering SEA markets.
During Weng's formative career years, he trained as programmer, specialized in systems & networks and managed the execution of key projects. He found his calling in client servicing and soon began his journey in the telco world. He has serviced DiGI, P1, U-Mobile, PT Berca and Maxis. Key clients Weng are working with or has worked with in the past include Toyota, Volkswagen, Bayer, Colgate and Microsoft. To date, he has plied his trade in the digital, marketing and technology world since 2001.