Singapore Media Awards 2018

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About SMA

The first of its kind locally, the Singapore Media Awards (SMA) showcases and celebrates the importance of outstanding media thinking and strategising behind highly successful advertising campaigns.

SMA will demonstrate how the media and media owners play an important role in the success of a well-executed campaign. Judges will be looking for media practices that contribute significantly to the success and results of a campaign. With the advent of new media platforms, agencies are embracing new media in innovative ways, thus raising the standards within the industry.

Chairman’s Message
Award Categories
Entry Kit
Awards Night
Media Release
Sponsors & Partners

About the Jury

Angela Ng

Managing Director of ANtrepod (Learning & Development consultancy)
Founder of Pod of Life (Social enterpise in promoting resilience)

Angela is an Advertising/Marketing veteran with 20 years of experience. She has been in a leadership position for over a decade with proven business results and strong Admarcom knowledge in the APAC region.

She comes with a wealth of extensive experience, having been well expose 360 degree in the marketing industry from running advertising agencies (CEO of Initiative China and Managing Director of Starcom China), media vendor (as a Publisher for Instyle and Maxim magazines under SCMP Group) to client’s role as Regional Media Director (APAC) for LVMH Group.

Driven by a passion to give back to the industry and groom future talents, Angela had been wearing a double hat as in-house trainer for the industry since her advertising days for over a decade.

She had also lectured in many Universities including Peking University and Shanghai Jiao Tong University from 2007 to 2012. She was a spirited speaker at the “4th Rich Media Advertising Conference” in Shanghai (2008) and “Media 360 Summit” in Hong Kong (2015). She also sat on the Jury panel for ROI Awards in China from 2010-2012 and was the finalist of Woman In Leadership of Australia-China Alumni Awards 2011.

Currently she is a senior lecturer with tertiary institutes, a resilience trainer and 4As Talent Development consultant.

Anuj Jain

Co-Founder & CEO of Startup-O

Anuj co-founded Startup-O which is South East Asia’s largest online platform for startup rating, investment & venture building. It deploys a proprietary assessment process involving a community of global experts & rating algorithms to discover promising tech start-ups across South/South East Asia. This data driven & transparent approach help investors in the fund to access a diversified portfolio of growth stage companies. He is driven by the vision of democratising innovation by enabling every promising tech startup to succeed with a ‘Fast & Efficient’ connect to strategic capital & global expert networks.

Anuj has rich ‘Go To Market’ knowhow across 14 Asian markets from ‘Japan to Jakarta’. He gained a wealth of experience in his career spanning across companies like Procter & Gamble, Glaxo Smithkline Beecham, WIPRO, BIC and in Tech Startup world with successful scaling of Jungle Venture portfolio company in F&B SaaS domain before he co-founded Startup-O in 2016.

He is a strong contributor to Singapore & SEA startup ecosystem, and as such, has a deep understanding of pain areas for both startups and angel investors. A strong proponent of the ‘Pay it Forward’ philosophy, he actively shares his knowledge and experience with brave entrepreneurs and investors alike.

Ben Tan

Country CEO of COURTS Singapore Pte Ltd

Mr Ben Tan is Country CEO of COURTS Singapore. He joined COURTS as Designate Country CEO in January 2017, assuming his current role as Country CEO of COURTS Singapore Pte Ltd in April 2017. As CEO, he oversees and is responsible for driving all of COURTS’ local retail and business operations across its islandwide network of 14 stores as well as its e-commerce platform, COURTS Online.

Prior to COURTS, Ben headed Andios Pte Ltd, a Challenger subsidiary, as its CEO from 2015 to 2016, and prior to that served as the Chief Operating Officer (COO) of Challenger Technologies (Singapore) from 2012 to 2015. During his tenure as COO, he grew the company’s revenue to its then highest level in FY2013, and introduced critical planning and strategising processes to improve business and people efficiency across the organisation. He also led the development of a private label brand, Valore, establishing its product presence in 15 countries across Asia Pacific.

Before Challenger, Ben spent almost 17 years with Microsoft in various country and regional leadership roles, including the last held position of General Manager, Retail Sales & Marketing for Microsoft (APAC), from 2005 to 2012. In this position, he oversaw four business units including XBOX, Windows, Office and PC Hardware in nine countries, and won the Polaris Award for Leadership and Management Excellence at Microsoft for FY2012 — awarded to individual leaders who excel at people development and organisation building.

Ben holds a Master of Business Administration from the University of Portland, and lives in Singapore with his wife and two sons.

Callie Ng

Head of Media Sales & General Business, StarHub

She is responsible for leading the management of StarHub’s SMB enterprise business and overall media sales business. She plays a pivotal role in growing overall StarHub media business thru collaborations across different business units, International TV networks and strategic media partners.

A firm believer in building strategic alliance and long-term win-win partnership for continued growth! Callie has 17 years of media industry experience, she was previously the VP of integrated media sales and marketing with MediaCorp, leading the biggest FMCG segment for both Singapore and Malaysia market.

Christine Kam

Head of Communications & Marketing, QBE Insurance (Singapore)

Christine Kam is the Head of Communications and Marketing at QBE Insurance (Singapore) where she is responsible for leading the internal & external communications and marketing functions for Singapore as well as overseeing the functions for Asia Pacific. Christine also sits on the Public Relations Committee of the General Insurance Association of Singapore.

Christine’s varied marketing background spans across different industries including telecommunications (M1, Nokia, CellStar), marine leisure (Keppel), logistics (SingPost), retail (CapitaMalls) and most recently insurance (QBE, AXA), where she manages marketing, communications, advertising, media, branding, events, research and thought leadership initiatives.

QBE Insurance, represented in Singapore since 1891, is a specialist in general insurance and is recognised as the leader in many specialty lines including marine, liability and professional indemnity classes. The company recently won the Silver award at the 2018 PR Awards for its regional thought leadership campaign – “The Risks of Regret” which explored how well prepared companies are in dealing with business risks.

Garland Mak

Global Web Manager, Global Marketing & Research Strategy Division Nikon Corporation

With over 17 years’ of marketing and digital experience, Garland has worked in Beijing, Canada, Hong Kong, and Singapore. At Nikon, he previously was heading the APAC and MEA regional marketing, and is now the global web lead in the Global Marketing and Research Strategy division.

Graham Woodall

Director of Creative & Media, Fonterra GCB/GCFS

Graham’s career spans three continents and almost three decades, creating and inspiring award-winning ideas for a host of household name brands. He was the Global Creative Director at Leo Burnett Chicago for Kellogg’s and Samsung, Regional Creative Director for D’Arcy Asia, Executive Creative Director at JWT Chicago and D’Arcy New York. He also worked as a copywriter in London and Hong Kong.

During his career, he created integrated campaigns for iconic brands like Coca-Cola, Kellogg’s, Heineken, P&G, American Express, Capital One, Kraft, Nestle and Le Coq Sportif. His work has been honoured at D&AD, Cannes and numerous international awards shows. Most recently he joined Fonterra in Singapore as global Director of Creative and Media.

Ignatius Low

Chief Marketing Officer, Singapore Press Holdings

Ignatius spent 17 years of his career as a journalist and editor with The Straits Times, before he crossed over to media sales - initially as head of SPHís cross-platform sales team offering marketing solutions across print, digital, radio and outdoor platforms, and eventually as the groupís Chief Marketing Officer, in charge of all content marketing and all pre- and post-ad sales operations as well.

He joined the paper in 1999 as a banking and telecoms reporter and subsequently became Business Editor, Sunday Times Editor, News Editor and finally, Deputy Editor. As a columnist, he has taken on a wide range of topics and is equally comfortable doing the occasional business or public policy commentary as he is with the more personal lifestyle column he writes regularly for The Sunday Times.

Jeslyn Tan

Senior General Manager, Media & Digital Business at The X Collective

Jeslyn Tan is Senior General Manager, Media & Digital Business at The X Collective (XCO), a wholly owned subsidiary of SMRT Commercial. She has over 20 years of extensive media advertising and sales experience in the broadcast as well as outdoor advertising industry.

Jeslyn oversees the management of XCO’s media advertising assets while expanding the company’s footprint with new digital and out-of-home (OOH) assets. She joined SMRT in 2005, and has more than tripled the business over the years. Jeslyn also oversees XCO’s digital business, comprising e-commerce, mobile advertising and online engagements. She continues to play a pivotal role in growing the business which offers one-stop, comprehensive and integrated multi-media solutions.

Jeslyn is also a Board member of SMRT Alpha Pte Ltd, which manages the retail mall at Singapore Sports Hub.

Kea Sui Hong

Director, Branding & Marketing at KPMG Singapore

A veteran in the Singapore advertising landscape. Kea spent over 17 years of his careers in the Singapore Advertising Landscape. This include working in notable agencies such as Publicis, M&C Saatchi and Young & Rubicam Singapore. In his capacity as Client Service Director, he lead role in strategy planning, account management and driving new business initiatives for the organization.

With a belief in forging traditional advertising with technology of today, he helps client put together an integrated campaign. Over the years, he won numerous new business such as Silkair, JLR, TAFEP, WDA etc. He lead the team to win the first mobex in 2014, transforming the digital capability of the agency.

His portfolio of experience includes key campaigns for the likes of private sector campaign for Citi Development, KeppelLand and Intercontinental Group, Singtel, Citibank, DBS Vickers, Land Rover, Jaguar, Ford, M1. etc and Public sector communications for Changi T3 , Singapore Tourism Board, NCPG for Problem Gambling, Singapore Prison, TAFEP, WDA etc..

Kea is currently the Director of Branding and Marketing for KPMG Singapore and leading the communication strategy for the firm.

Koh Weng Wai

Head of Marketing Communications, SPH

Weng is currently the Head of Marketing Communications for the newly formed SPH Integrated Marketing division (October 2016). His marketing portfolio and responsibilities are for all SPH brands including The Straits Times, The Business Times, Lianhe Zaobao, Berita Harian, The New Paper, Classified (Jobs, Classified, Online Marketplaces) and others. The integrated team is made up of branding, marketing strategy, creative services, digital marketing and events/experiential teams, which is housed within the Sales Strategy and Operations cluster and will also assist as strategic enablers for the greater sales organization.

Weng was previously the Head of Online Marketplaces and Digital Marketing, which are two deeply connected portfolios within the Digital division. With Online Marketplaces, he heads up the STJobs, STClassifieds, STDirectory, FastJobs and Trezo teams made up of individuals in various product, marketing, tech and sales teams. He focuses on total business ownership for these products in addition to the general management of the P&L for all the products under his watch.

In his three-year SPH career, this is his third placement that also includes a Product Development role focused on monetisation on SPH’s digital products.

Previously, he can be spotted selling his digital wares in the hallways of P&G and MediaCom as the ASEAN digital lead for Team P&G covering SEA markets.

During Weng's formative career years, he trained as programmer, specialized in systems & networks and managed the execution of key projects. He found his calling in client servicing and soon began his journey in the telco world. He has serviced DiGI, P1, U-Mobile, PT Berca and Maxis. Key clients Weng are working with or has worked with in the past include Toyota, Volkswagen, Bayer, Colgate and Microsoft. To date, he has plied his trade in the digital, marketing and technology world since 2001.

Lim Mei Mei

Director, Singapore Institute of Management

Ms Lim Mei Mei is a member in the Singapore Institute of Management Holdings management team, with the key role to grow the brand value of SIM Holdings’ portfolio of brands and serving SIM’s social mission in education and lifelong learning.

She is an advocate of collaborative learning and embraces the belief in cultivating an intra-preneurial oriented and “can do” culture as key drivers in delivering organisations’ visions. Mei Mei takes a keen interest in people development and as a qualified MBTI and ACTA facilitator, she volunteers in delivering pro-bono self-development programmes at social communities for youths and women, as she believes that having the right knowledge, skills and attitude can empower. She is also a long term serving volunteer and currently the Vice Chairman, in the SAFRA Education Committee serving the NSMen community.

Ms Lim has more than 30 years of management, business development and marketing communications experience across diverse industries such as finance, media, publishing, non-profit organisation and education in both MNC and local enterprises, which she believes are multi-disciplinary scaffolds in enriching her knowledge transfer and skills development in the future generation of professionals and learners.

Madeline Tan

Head of Media Partnership & Solution, StarHub

Madeline is the Head of Media Product and Solutions at StarHub. She is responsible for overseeing the integrated media solutions of all StarHub Media Sales platforms which include TV, Mobile, Digital, Trade Marketing, all Content Media Partnership and more providing support and one stop solutions to meet advertisers need and requirements. With her 27 years of experience in the media industry, she understands advertisers needs and bridge it with internal sales to provide one stop solutions to meet advertisers objectives.

Prior to joining StarHub, Madeline served as Vice President with MediaCorp Pte Ltd for about 1.5 year and 12 years before joining SingTel. Her last role in MediaCorp as Division Lead, Integrated Account Management involved planning and strategizing for the overall growth of TV advertising sales, focusing on key industry sectors such as FMCG, Banking and Finance, Fastfood and Restaurants, Courier Services and Exhibitions.

She was the Head of APAC Advertising Sales, ESPN APAC leading and build ESPN APAC digital business, particularly in North Asia and grew the revenue by 40% during her 2 years with the company.

From 2009 to 2013, she was the Director, Advertising Sales, Group Digital L!fe at SingTel and is responsible for overseeing the advertising sales initiatives of all SingTel integrated platforms which include, mioTV, mobile, inSing and more. Madeline has been involved in mobile advertising product development and building the platform, online advertising communications and consumer engagement initiatives in SingTel almost 5 years. She has been instrumental in bringing about technological changes and new methods of optimization and data analysis. She played a key part in setting up the Advertising Business for SingTel, planning and strategizing for the overall growth of the company specifically through her analytical ability and introduction of new innovative solutions. She was in-charge and oversees the launch of SingTel iMedia to the trade in May 2009.

She was also one of the pioneers in NTUC Radio then for 5 years and her last position was the Business Manager overseeing the advertising sales division.

Madeline is a graduate from Iowa State University in USA — major in Sales & Marketing, and minor in Journalism, Advertising.

Marilyn Tan

Independent Marketing Consultant

Like you, marketing experts and media gurus, Marilyn has seen how the world of marketing has evolved - some brands more so than others, and some, sadly still at a standstill. We are also witnessing how brands are trying their best to woo or retain their consumers through creative brand stories, product innovation or innovative market execution.

In her career spanning across companies such as Johnson & Johnson and Asia Pacific Breweries (now known as Heineken Asia Pacific), Marilyn has over 18 years of outstanding track record in developing Commercial & Business Strategies, Brand Management, Trade & Shopper Marketing, and Key Account Management in both Fast-Moving-Consumer-Goods and Medical Device Sectors. She has since transformed declining businesses into the top performing business units, reversing double-digit decline to double-digit growth, and driven record-high market shares and sales performance.

Marilyn, is also known for her ability to stir and bring out the best performance in people, and has exceptional track record in building high performing sales and marketing organisations.

Her success to developing effective business strategy is to always maintain an open & learning mind regardless of the years of experience one might have. Marilyn’s greatest strengths are her empowering and entrepreneurial leadership, her drive and creativity. She thrives on challenges; in particular, re-building fractured businesses with weaken brand equity or lost leadership positions.

In her free time, Marilyn likes to escape into the deep blue and gaze at the wonders of nature in the underwater world. She counts her blessings every day for being fortunate enough to be given a second lease of life and survived cancer, and still lives by this personal motto in life…

“You’ve only got one life, one shot at making a difference, so make it count!”

Maureen Wee

Managing Director (Business Solutions), SPH Magazines

Maureen is Managing Director at SPH Magazines, the Publisher of Choice in the region.

She is constantly motivated and inspired by the team that drives innovative advertiser business solutions across the diverse group brand portfolio. The omni-channel portfolio covers the Fashion, Luxury, Family, Tech and Wellness genres and includes many award-winning , home-grown brands such as Her World, HardWareZone, Female, Peak, Home & Décor , Nuyou, Torque, Young Parents , The Finder as well as international and regional titles such as Harper’s Bazaar, Cleo , The Singapore Women’s Weekly and Men’s Health.

Prior to her current appointment, Maureen was with the Marketing Division of Singapore Press Holdings (SPH), driving an advertising sales portfolio in the Banking, Finance & Insurance as well as the FMCG & Medical sectors.

Maureen has been learning and contributing in the exciting transformation journey in media and advertiser communication and is always delighted to take time to enjoy creative messages and purposeful marketing campaigns.

Michelle Lim

CEO & Co-founder of M.A.D. School by Chatsworth Medi@art Academy

Michelle Lim is the CEO and Co-Founder of award-winning advertising school, M.A.D. School by Chatsworth Medi@rt Academy and social enterprise (creative agency) Make The Change. She has been actively involved in tertiary education and lifelong learning since 1996. She advocates that everyone can be creative. With her extensive connection with professionals from the marketing, advertising and design industries, her real time, real learning methodology has transformed and produced D&AD, Crowbar and Young Stars award-winning creatives who started from ground zero.

Her unconventional approach to education and many ground-breaking methodologies have earned M.A.D. School a reputation as the pioneer of New Education in Singapore (Channel NewsAsia, December 2014).

Her social enterprise Make The Change (MTC) has been serving more than 80 charities, NGOs and commercial clients in 4 short years. In 2015, MTC was the recipient of Commendation Award (Start-up Category) at the President’s Challenge Social Enterprise Award for its contribution and impact made through building an eco-system for design for good.

Nick Goh

Chief Executive Officer of YP Digital

Nick Goh is the Chief Executive Officer of YP Digital, a division of the restructured Yellow Pages Pte Ltd.

Nick brings to YP Digital over 22+ years of branding, advertising and digital marketing experience.

Having spent time in both local and international agencies, Nick has managed a number of notable brands such as Acer Computer International, AMD, Cisco Systems, Cloudera, Far East Organisation, IBM (with Juniper Networks), MTV Asia, Red Hat Asia Pacific, SAP, Singtel Consumer Sales, Singtel Mobile, Sun Microsystems, SMU and many more.

Nick holds degrees from UWA (Australia) and NUS (Honours) as well as training certifications in ACTA and DACE (recognised by the Singapore government) as Nick is also a seasoned digital marketing lecturer and trainer.

Nicole Batchelor

General Manager, Marketing at The X Collective

Nicole Batchelor is General Manager, Marketing at The X Collective (XCO), a wholly owned subsidiary of SMRT Commercial. She is tasked to drive through the line marketing activities for Singapore’s largest and most connected media and retail network targeting both businesses and consumers.

Nicole has spent over 15 years working in both communications and marketing roles across several industries including publishing, media and transport. She collaborates internally to develop strategic solutions for clients and brands to meet short and long-term business goals, while accelerating growth for The X Collective.

Pearlyn Tseng

Director of Corporate Communications, Corporate Development & Communications Group (CDCG), National Council of Social Service (NCSS)

Pearlyn has over 20 years of marketing and corporate communication experience across private, public and non-profit sectors. In her current role at the National Council of Social Service (NCSS), she oversees corporate communications, branding, digital marketing and public education initiatives. In 2016, as part of a national Enabling Masterplan to build a caring and inclusive nation, she led the ‘See the true me’ public education campaign, to address public attitudes towards persons with disabilities (PwDs). The campaign has won 11 awards including Best Government PR campaign for two consecutive years in 2017 and 2018. More importantly, more in the community are seeing PwDs for their abilities instead of their disabilities and the campaign has generated greater interest in the hiring of PwDs in Singapore.

Prior to joining NCSS, she led the Corporate Marketing and Industry Partnership teams in Health Promotion Board (HPB). Her stint at HPB was where she built up the award-winning ‘I Quit’ campaign brand and brought many health concerns such as obesity, dementia, colon cancer to the forefront of public attention. She has also worked with corporate brands to bring greater value and strategic alignment to industry partnership engagements and was part of the pioneer team involved in the development of a loyalty programme in the integrated Healthhub mobile app to encourage healthy behaviours in Singaporeans. Her belief in the importance of building a high performing in-house team and strong partnerships with agencies led to HPB winning the Most Effective Advertiser at the Singapore Effie Awards.

Since 2013, she has contributed her time on jury panels for the Singapore Media Awards, Singapore Effie, APPIES Awards, Singapore Advertising Hall of Fame, and participated in roundtable discussions on marketing effectiveness in the public sector.

Philip Fenton

Head of Digital, RGE Pte Ltd

Philip is an award-winning marketer and former journalist with experience both client-side and running a digital marketing agency. His experience covers journalism, content and social media marketing, data analytics, email, mobile, SEO & SEM, and native advertising.

In his current role he oversees digital marketing and in-house content production for an international group of businesses.

Philip’s career spans three continents and work for some of the world’s largest brands in fields as diverse as technology, FMCG, education and finance.

Samir Dixit

Managing Director, Brand Finance Asia Pacific

With a global career spanning over 25 years across brand, marketing, communications, consulting and financial Industry, Samir has a wealth of experience across global business and brand strategy, research, IP management, valuation, corporate communication, PR, global brand management, balanced scorecards, M&A branding, brand architecture, advertising, etc.

Previously, as a global brand controller at Standard Chartered Bank, Samir managed the global brand agenda with strong focus on global brand strategy, brand and business integration and brand architecture & alignment during M&A. Samir was also actively involved with the brand valuation and franchise aspects of the Standard Chartered brand.

In his various roles across marketing communications and advertising, Samir has worked across industry segments including FMCG, retail, hospitality, industrial products, automobiles, electronics, F&B, telecom, pharma, healthcare, Banking & Finance, airlines, spirits and wines, Health and Beauty, NGOs, etc.

Samir is an external speaker, a certified senior PMC, on the advisory committees with government bodies across ASEAN for brand and IP related matters, contributes to teaching and curriculum inputs at management institutes. He has also presented at various brand conferences in Singapore, Malaysia, Vietnam, Thailand, Indonesia and Hong Kong.

In the past 12 months, Samir has been driving brand, marketing, and business acceleration strategies for B2B and B2C segments alike for large multinationals, local corporates and the SMEs across industry and consumer segments in south East Asia.

Sammy Elazab

Head of Online Sales, SEA at LinkedIn

Sammy works at LinkedIn Marketing Solutions where he leads a team focusing on SMB and New Business clients. Sammy’s team spend their day working on their client’s LinkedIn marketing strategy, helping B2B Marketers connect with the right professionals across the globe. Sammy started this role in January, prior to that he was working at LinkedIn as a Technology Account Director, helping to advice his clients on how to leverage a full funnel content marketing strategy on LinkedIn, with the intention of helping his clients achieve their marketing objectives.

Sammy started his career over eleven years ago back in the UK, Newcastle Upon Tyne, where he worked for an Affiliate Network called buy.at that was later acquired by AOL. He has now been working in Singapore for over 6 years and has spent the last 20 months trying his hardest to raise his first baby daughter, Mia and the latest addition, his son Sebastian.

Serene Lim

Head of Sales & Marketing, SPH Radio

Serene is Head of Sales and Marketing at SPH Radio with responsibility for advertising sales, marketing and promotions programs, brand management, and partnerships for all the stations managed by SPH — Kiss92, ONE FM 91.3 and UFM100.3. She has more than 15 years of valuable marketing experience in the industries ranging from Telco, Retail, FMCG to Fashion.

Since joining SPH Radio in 2012, her efforts have contributed to the growth of listenership and shares for SPH Radio. Under her care, SPH Radio has become Singapore’s fastest growing radio network. Aside from growing the youngest radio station Kiss92, Serene also saw to the successful rebrand of 91.3 to ONE FM 91.3, the home of Glenn Ong and The Flying Dutchman which attracted a huge base of listeners who are into real music and never had a station that they could relate to before. UFM100.3 also saw a growth with campaigns such as the extremely popular U1000 music countdown, and of course all these would not have been possible without her close dealings with clients to develop innovative ideas that would propel client’s brands further.

Srikanth Ramachandran

Founder CEO, Moving Walls

Inspired by Blade Runner and Minority Report, where technology-based canvases mesh the physical world (real) with the digital world (virtual), Srikanth Ramachandran formed Moving Walls — a technology media company with a vision to tackle Digital’s Final Frontier.

His achievements across corporate and entrepreneurial life comprise: establishing and growing IBM Singapore’s e-business team, including Implementing the world’s first end-to-end Secure Electronic Transaction (SET) transaction in 1996; and building and merging Knowledge Dynamics (KD), a regional leader in the analytics space, with a NYSE listed company in 2006. At Moving Walls, he has scooped a range of Malaysian, Regional and Global Awards including the Most Promising Entrepreneur Award at the 2015 Asia Pacific Entrepreneur Awards (APEA).

Srikanth has degrees in engineering and business and serves on the board of a few technology companies across Asia.

Stanley Tay

Lead – Media Relations, Resort Venture Pte Ltd for Kepri Bay

Through the line media experience spanning 2 decades starting out in print publishing career with SPH, Magazine Inc for Her World, Marie Clarie and moving on to agencies including leading Ogilvy in house media arm; Neo, in Malaysia. Experience on the media owners’ front too with Yahoo SEA and PCCW Media for Viu Singapore. No stranger to B2B or B2C verticals, having managed accounts from Cisco Systems, IBM to FMCGs - Kao, Johnson & Johnson and government agencies.

Currently overseeing the development of media strategies, campaigns and public and media relations for Kepri Bay Developments.

Sumit Khanna

Head of Enterprise Sales, LinkedIn Marketing Solutions South East Asia

Sumit manages the Enterprise Sales Team for LinkedIn Marketing Solutions business for SEA region. He and his team partner with the large accounts in this region to drive revenue growth for LinkedIn and Marketing success at scale for their respective clients. Sumit has been with the LinkedIn Marketing Solutions business for 6+ years and was a Sr Indivicual Contributor in Delhi when he started with LinkedIn to go onto manage a Tech vertical heavy team in Bangalore. He recently led the Enterprise Team for India across Tech, Financial Services & Education verticals before relocating to Singapore in January and is now leading the same business here in Singapore.

Sumit has had a rich experience in media sales over his career at LinkedIn & before that in The Times Group in India and has worked closely with various marketers to be consultative on their journey of creating value for their respective organizations by investing in ‘data driven awareness, consideration, conversion & true revenue business impact’ over these years by focusing on advising around an integrated marketing approach to large complex clients.

Ted Choo

Head of Corporate Marketing, Singapore Management University

Ted Choo is a serial enterprising marketer. Currently at Singapore Management University as Head of Corporate Marketing & Branding; his career has span areas as diverse as marketing, advertising, media, design, business consulting, start-ups, fund raising, mentorship and volunteerism.

His initial career years were spent with prestigious firms such as Ogilvy & Mather, American Express and The Ball Partnership/EURO RSCG. In 1993, a combination of enterprise, rebellious streak and naivety took Ted into unchartered territory by pioneering Monsoon Advertising with a few friends. They became known as the ‘giant killer’ having clinched Mercedes Benz/Cycle & Carriage on their maiden pitch. 7 years later with a stable of big international clients and strings of awards; they merged with Lowe & Partners Worldwide.

In 2000, with ‘dot.com’ dreams shattered, Ted and a few friends started Gosh Advertising to ‘fuel the soul and spirit (and fill their stomachs)’. It was an adventure to say the least having braved through the global financial crisis and SARS. It was a test of tenacity, compassion, business acumen, personal and professional character. Following three successful joint ventures in Financial Marketing (HK), Shopper Marketing (US) and Property Marketing (China) and a healthy brand in Gosh; Ted sold his shares after 12 years at the helm.

Ted’s contributions to the industry was as President of The 4As (2009 -2012) where he led the industry charge on key initiatives to improve the professionalism and recognition of his marketing and advertising colleagues. He worked tirelessly with WDA, Design Council, SPRING Singapore, e2i, NTUC and C4As. His efforts can be seen at the Singapore Pavilion of the 2010 Shanghai World Expo.

In addition to running his own business and being the President of The 4As, Ted also mentors and lectures at Singapore Polytechnic, Nanyang Polytechnic, SMU and GroupM. He was on the Advisory Panel of NUS New Media & Communications at the same time. These experiences of learning and imparting had a profound impression that led Ted to his second wind.

Having sold off his business, Ted took a gap year (2013) to travel, volunteer, discover and reflect. Trekking in Bhutan, building homes in Bangladesh, Laos, Cambodia and Batam; animal conservation works in Zimbabwe and South Africa to organic farming in Chiang Mai… those were the happiest moments for Ted.

Aside from his day job at SMU, Ted also judges at Award shows such as NYP’s Entrepreneurship Day, Singapore Established Brand Award, Singapore Media Awards and Asia Effies. In his spare time, Ted takes long runs, goes through his bucket list and continue his volunteer work to advance the less fortunate across the region.

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